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       ADAM ROGERS     ​

Author and Journalist


Through all the scientific concepts, [Rogers] brings a tinder-dry humor and evident enthusiasm for the subject. From opsins to Technicolor movies, Rogers covers the colorscape with brio, dash, and crystal clearness.

A vivid tour of the complexities behind the everyday experience of seeing the colors that give 'our universe shape.'

Everything you'd want from a book about color—shining with the full gemstone range of blues, golds, greens, and carnelian reds that tint the world around us. But woven through it, like the threads of a tapestry, is so much more: history, science, the rainbow spectrum of human color in its many hues. Exceptional books about science are rare. This is one of them.


Starred Review

DEBORAH BLUM, Pulitzer Prize-winning author

Press for Full Spectrum


On colors

Spectra, rainbows, art fights, and the language of color vision


Physics, biology, urbanism, health, pandemics


Stars—that's Wars and Trek. Superheroes. Theme parks. General geekery.


The science of making it, drinking it, and getting hung over from it


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A senior correspondent for Insider, Adam Rogers grew up in Los Angeles and started his career in journalism as a fact checker at Newsweek, where he reported on everything from life (or rather its absence) on Mars to the business of Star Wars. He also covered the presidential campaigns of Bill Bradley and Al Gore.

After Newsweek, Adam was a Knight Science Journalism Fellow at the Massachusetts Institute of Technology, where he studied urban ecology and the science of color.

Before joining Insider in 2022, Adam was a longtime editor and writer at Wired, where he held multiple jobs including editing features, running the science section, and serving as deputy editor of His article “The Angels’ Share” won a AAAS/Kavli award, and his piece “The Science of Why No One Agrees on the Color of This Dress” remains one of the most-read pieces of journalism on the internet. In 2018 he won the Research Society on Alcoholism Media award. Adam is a graduate of Pomona College and has a Masters degree in science journalism from Boston University. He lives in the California Bay Area.



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