Adam Rogers
Journalist • Author
I write about science, technology, and culture.
My first journalism job was editing my middle-school literary magazine, but the first one that paid a regular salary was checking facts at Newsweek. I mostly covered science, but also reported on everything from the birth of the World Wide Web to the business of Star Wars to the White House.
After Newsweek, I spent almost 20 years as an editor and writer at Wired. My article “The Angels’ Share,” about a mysterious fungus that grows on whisky fumes, won a AAAS/Kavli award, and my story “The Science of Why No One Agrees on the Color of This Dress,” about a picture of a dress that some people thought was white and others thought was blue, remains one of the most-read pieces of journalism on the internet.
I wrote a couple books—one about the science of booze, and another about how people see, make, and think about colors.
From 2022 to 2025, I was a senior correspondent at Business Insider, where I wrote about tech, like why LED streetlights are turning purple and the Theranos of the premium marshmallow snack business.
Back at Wired I produced and hosted an old-times podcast; more recently I hosted Alien: Earth - The Official Podcast.
I grew up in Los Angeles, went to Pomona College, and got a Masters degree in science journalism from Boston University. Now I live in the San Francisco Bay Area.
