ADAM ROGERS ​
Author and Journalist
ABOUT
Adam Rogers writes about science, technology, and culture. He grew up in Los Angeles and started his career in journalism as a fact checker at Newsweek, where he reported on everything from the birth of the World Wide Web to the business of Star Wars. Adam also covered, in 2000, the presidential campaigns of Bill Bradley and Al Gore.
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After Newsweek, Adam was a Knight Science Journalism Fellow at the Massachusetts Institute of Technology, where he studied urban ecology and the science of color. Adam then began a long stint as an editor and writer at Wired. His
article “The Angels’ Share” won a AAAS/Kavli award, and his piece “The Science of Why No One Agrees on the Color of This Dress” remains one of the most-read pieces of journalism on the internet. From 2022 to 2025, Adam was a senior correspondent at Business Insider, where he wrote about why LED streetlights are turning purple, explored how America can build infrastructure and more.
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Adam is a graduate of Pomona College and has a Masters degree in science journalism from Boston University. He lives in the San Francisco Bay Area.